I’ve been running for a couple of years now, and although I am by no means fast, I like to sign up to a couple of events a year which keep me motivated to train and improve. This year, me and a couple of friends decided we would try out the Nike Women’s Run in Berlin.
It costs €30 to enter, which I found kind of on the pricey side seeing as the Berlin Frauenlauf that I had done the two previous years was only about €15 but I felt like trying out a new event.
In your race pack you get a t-shirt, your timing chip and wristband, quite a bit of make up from NYX, a sugar-laden bar from Eat Natural and a sugar-laden drink along with the obligatory vouchers from DriveNow and MyMuesli.
The run itself starts at 9pm, although the “event village” which this year was Tempelhofer Feld (a disused airfield in Berlin) opened at 3pm and you could turn up anytime before the race.
Unfortunately the weather yesterday wasn’t really playing ball and it rained on and off until the race started so we didn’t really make the most of what the event had to offer in terms of pre-race entertainment. However, if you had been there on time you could have enjoyed massages, makeovers, the pool and chillout area, group stretching sessions and a huge stage with live bands.
The 10km course took us out of Tempelhof, down to Mehringdamm, along Gneisenaustraße to Südstern and then eventually back into and across Tempelhofer Feld. I found the course quite fun because it’s not an area that I have run in before, preferring to stick usually to my native Prenzlauer Berg and Mitte runs, and running alongside my best bud, Cleo, obviously made for a much more fun experience.
After crossing the finishing line there was a finisher’s bracelet waiting for us, which was a nice touch.
Overall, I’d really recommend this running event. It is a tad pricier than your standard 10km, but for that you do get a lot of fun extras. They take your photo on the way round, something that me and cleo took full advantage of, although we did make some failed attempts at blurry selfies:
I did wonder what Nike’s real motivation is behind putting on this event. I can’t quite work out if they aim to make money from the entry free, or if the whole thing is rather funded by their marketing budget, and relies on the value they will gain from 10,000 girls visiting their store, wearing their logo and buying their running gear, not to mention all tweeting/instagramming/Facebooking about the event.
Anyone work at Nike and want to enlighten me?